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Hidden Stitches

Winner 4 Process.HEIC
Winner 5 Process back.HEIC

Philosophy

Hidden stitches is less "heart on your sleeve", more "heart IN your sleeve". Awesome slogans can be found splashed across so much apparel, but what about when your dress code/personal style doesn't fit with that visual aesthetic but the mantra is important?

 

Hidden stitches are hand embroidered sayings, mantras, or quotes that are on the inside/wrong side of clothing (think collars, cuffs, inside of pockets, zippers, jackets) and are lovingly put there for your eyes only. 

You are loved.

You are powerful. 

Or if you are a bit more heart on your sleeve, they can trace seams or style lines. 

I am a BAMF.

I've got this. 

The point is they are there for you.

 

I started this particular project as a way to address two ideas:


1) mental health is invisible but it is REALLY important
Our brains are really good at some stuff, but they were not built to cope with the ever accelerating world that we live in. Mental health is deteriorating for many, and while we have made strides in talking about it, we often go months if not years before finding help. There are small steps that we can take to improve our own, like repeating mantras or important phrases, but dark days make it harder to break out of negative loops and brain fogs. Clothing is powerful and it affects our psyche, like it or not. So let's make our clothing more caring.

A portion of the proceeds from this line will be donated to non-profit organizations in the mental health advocacy sector.*
 

2) fast fashion is bad for our world and not great for our wallets
The pieces in this collection are thrifted, second hand, or sustainably sourced. Adding labor and love to clothing extends it's life as a cherished garment, so it's a win-win. While fast fashion garments aren't built to last, any extension of their life is better than the garbage.

     

I started this particular project as a way to address two ideas:


1) mental health is invisible but it is REALLY important
Our brains are really good at some stuff, but they were not built to cope with the ever accelerating world that we live in. Mental health is deteriorating for many, and while we have made strides in talking about it, we often go months if not years before finding help. There are small steps that we can take to improve our own, like repeating mantras or important phrases, but dark days make it harder to break out of negative loops and brain fogs. Clothing is powerful and it affects our psyche, like it or not. So let's make our clothing more caring.

A portion of the proceeds from this line will be donated to non-profit organizations in the mental health advocacy sector.*
 

2) fast fashion is bad for our world and not great for our wallets
The pieces in this collection are thrifted, second hand, or sustainably sourced. Adding labor and love to clothing extends it's life as a cherished garment, so it's a win-win. While fast fashion garments aren't built to last, any extension of their life is better than the garbage.

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